Feb. 26, 2020

GETTING THE MESSAGE RIGHT

GETTING THE MESSAGE RIGHT

FRAMING EMERGENCY THREAT & RESPONSE


The power of language and the way we frame an issue has the ability to ignite or switch people off. When the way we communicate has a big effect on attitudes and reactions, how do we get the climate message right to successfully mobilise people at the necessary scale and speed of action? How do we effectively communicate the scale and speed of action that is now required? How do we navigate the delicate terrain of facts, fear, courage, identity and reality?

Margaret Klein Salamon – Founding director of The Climate Mobilization
Rebecca Huntley
 – Australian social researcher and expert on social trends
Richie Merzian – Director Climate & Energy Program The Australia Institute

Moderated by Adam Morton – Guardian Australia’s Environment Editor